Rub'nSmell^® is incredibly versatile! By transforming print into a multi-sensory medium, Rub'nSmell^® increases the impact, recall, value, and effectiveness of your marketing efforts. Use Rub'nSmell^® on one or all of the applications listed below.

Value to Your ROI

• Magazine ads can be scented at greatly reduced costs versus using scented inserts.
• Scent makes print ads highly interactive.
• Rub'nSmell^® will release scent many times, so pass along readers will experience the scent as well.
• Ads scented with Rub'nSmell^® will not smell up a magazine so even print media resistant to scented inserts will accept Rub'nSmell.^®

Using Rub'nSmell^® increases the response rates of direct mail, catalogs and FSI's. Not only can printed scents be used as sampling tools for scented products, Rub'nSmell^® scents are also an effective tool for engaging readers and getting them to interact with sales materials.

Value for Your ROI

• The increase in response rates from scenting your printed piece could more than offset the additional cost of applying Rub'nSmell.^®
• The novelty of scent gives pause to readers to take note and open catalogs and direct mail.

Rub'nSmell^® can be used to cost-effectively scent the outer packaging of folding cartons.

A study conducted by The New York Times' marketing research department discovered that when given a choice between two similar food or beverage products, 81 percent of consumers would choose one they could smell and see over one they could only see.

• Engage shoppers and demonstrate the value of the product
• Increase the likelihood that a shopper will pick your product (versus another)
• Increase the value of the product by creating interest
• Offer a scent on the outside so that shoppers won't open (and damage) the package

Value for Your ROI

* Rub'nSmell^® can be cost effectively applied in-line to a multitude of folding cartons.
* POPAI (Point of Purchase Advertising International) states that 75% of buying decisions are made in store at the Point of Purchase. Scented packaging ensures that your package is maximizing impulse sales.

Rub'nSmell^® adds importance to ordinary printed products. By elevating the perceived value of promotional items, Rub'nSmell^® maximizes marketing promotional efforts. Studies indicate that consumers spend more time with a product that includes a scent.

• Rub'nSmell^® creates a high level of novelty and value
• Rub'nSmell^® is so versatile that it can be used to scent anything printed