Hickory Printing Solutions
Rub'nSmell<sup>®</sup>
Scent-vertising
Applications
Scent & Fragrance
Printing

Scent Makes Brands Come Alive

Rub'nSmell® Improves the Effectiveness of Print Advertising

  • Integrating scent into print advertising increases consumer attention, awareness and stimulates purchase activity to a higher degree than non-scented advertising.
  • A scented magazine ad (printed as a fifth color) with Rub'nSmell® can cost less than half of a traditional supplied scented insert.
  • Scent is proven to create an emotional response and elicit memories. Rub'nSmell® gives marketers the ability to channel these emotions into sales.
  • Rub'nSmell® is proven to increase sales when used on direct mailers and catalogs. Marketers report receive from 5 to 6 times more responses from scented mailers.
  • When Rub'nSmell® is printed on products, it encourages product trial at point of sale where more than 75% of purchase decisions are made.
  • On-package sampling with Rub'nSmell® enables customers to engage and interact with the product without opening (and damaging) the product package.
  • Ads scented with Rub'nSmell® can be rubbed multiple times, and Rub'nSmell® will not smell up a magazine.

PO Box 69
Hickory, NC 28603

1-800-HICKORY
(1-800-442-5679)